October State of Sales: Momentum building – and deals getting bigger
Record-breaking month. October reached the highest total sales since we started tracking, driven by both bigger deals and stronger win rates.
Momentum is back — and deals are getting bigger
October marked a real turning point.
Sales activity didn’t just stay strong after September — it accelerated. In fact, total sales reached the highest level since we started tracking, landing at 145% of R3.
That growth came from both more activity and larger deals, suggesting that confidence is returning on the buyer side.
Bigger deals, stronger pipelines
Average deal size climbed to 110% of R3, showing that sellers are again comfortable pushing for higher-value agreements.
At the same time, deal count remained high at 135% of R3, which means the rebound is still broad-based.
It’s not just one or two large wins driving the numbers — the whole market is moving.
Win rates at their strongest in months
Win rates improved sharply, up to 120% of R3, which is the highest conversion level in months.
Sales teams aren’t just working harder — they’re closing more efficiently. The combination of higher volume and higher quality wins is exactly what’s been missing in the last quarters.
Confidence returning
Put together, October shows a clear shift. The market has moved from recovery to momentum.
The increase in deal size and win rates signals a return of buyer confidence and more structured sales execution.
For the first time in a while, growth isn’t just about activity — it’s about efficiency and value.
Looking ahead
The big question now is sustainability. Can the momentum carry through November and into Q4 close?
We’ll know soon enough. For now, it’s safe to say: October set a new benchmark.
Customer retention is the key
Lorem ipsum dolor sit amet, consectetur adipiscing elit lobortis arcu enim urna adipiscing praesent velit viverra sit semper lorem eu cursus vel hendrerit elementum morbi curabitur etiam nibh justo, lorem aliquet donec sed sit mi dignissim at ante massa mattis.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potent
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia
What are the most relevant factors to consider?
Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis.
Don’t overspend on growth marketing without good retention rates
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
What’s the ideal customer retention rate?
Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus amet est placerat in egestas erat.
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua enim ad minim veniam.”
Next steps to increase your customer retention
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
Emil Wargelius
Former sales and product leader. Passionate about incentives that drive real behaviour and growth.
Subscribe to our newsletter today!
Discover best practices from leading sales teams and CFOs.
