April Trends: Growth Holds, But Momentum Slows
April trends: Growth holds, April is the first month in 2025 to slow down
April showed continued year-over-year growth in sales, driven by a higher volume of closed deals. However, after a strong first quarter, this was the first month in 2025 to dip slightly compared to the previous month—a natural pause in pace for a month often affected by regional holidays like Easter and New Year.
Despite the slowdown, deal sizes remained strong. The average deal size in April climbed to 10% above the 2024 average, underlining the ongoing trend toward higher value sales.
Win rates, however, continue to edge downward. Even after factoring in the improved CRM hygiene following the implementation of Revelate, the decline in win rates—both month-over-month and year-over-year—suggests continued challenges in deal conversion.
On the compensation side, total commission payouts in Q1 reached 4.5% of sales value, a slight decrease from February. This figure does not include churn or downgrades, but provides a strong indicator of payout trends in early 2025.
As we move into Q2, April’s results mark a shift from acceleration to stability. The coming months will show whether this is a brief pause—or the beginning of a new trend.
Customer retention is the key
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What are the most relevant factors to consider?
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Don’t overspend on growth marketing without good retention rates
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What’s the ideal customer retention rate?
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Next steps to increase your customer retention
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Emil Wargelius
With over 10 years of experience in leading roles in product development and sales, he has designed and launched multiple commission models.
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